Cindy Tomcak

Make Every Conversation Count… Why is it important? 

No matter where you are or whom you run into, every conversation and every interaction you have is an opportunity to learn something, communicate something, or add value. Conversations are the cornerstone of relationships, and relationships are the foundation of strong trusting networks.  

How we communicate is crucial to our professional and personal success.



I learned this firsthand in my beginning years in sales. I have always been a connector striving to bring as many people together as possible.  I love to collaborate with others as well as always seeing the glass “half full” if not “full” most of the time.  This went over well as a young adult until such time that I began my career in sales. What I found is that not everyone was like me.  Hard to believe but it was the truth. I went about my sales career believing that if I worked hard and got people to like me they would do business with me.  That worked well with some of the people I worked with but I found that the other half saw me as too energetic, too positive about everything, unprepared and too talkative…
I remember being in a meeting with an Executive and my Private Banking Partner.  I was discussing doing business with this Executive being my happy, talkative self. All of a sudden, my partner nudged me under the desk, his sign to get me to stop talking.  I did just that. As we exited the building I asked why he nudged me, and he said, Cindy sometimes you talk yourself out of business by talking too much….He was right on and that put me on a mission to learn more…..
To understand and know what made me different from others?  What could I learn that would help me to connect and communicate even better with others to achieve better results?
I then was introduced to the world’s most widely used method to describe the differences in human communication and behavior. 

This method is called DiSC, a system with acronyms that stand for:
D = Dominant  i = Influence S = Steady  C = Consciousness


These four terms are the primary behavior types that describe how people see themselves in relation to their environment.
I took the DiSC Assessment and was blown away at how well it described me.  It took me 15 minutes to answer 24 questions as to what was most like me or least like me...and BOOM out came a report that was spot on.  This report not only shared information about my own personal style but it also provided me knowledge about the other three styles in DiSC.  I was able to easily learn the differences of the styles around me, and most importantly how to adapt my own style to get through to those that I was connecting with.  It built trust faster as well as a path to open and clear communication.

In 2016 I took my learning to yet another level and became a Wiley Authorized Partner for Everything DiSC® so that I could share this learning and tool with others.

Everything DiSC® is a personal development learning experience that measures an individual’s preferences and tendencies based on the DiSC® model.


This simple yet powerful model describes four basic styles: D, i, S, and C, and serves as the foundation for the Everything DiSC Application Suite.


Participants receive personalized insights that deepen their understanding of self and others, making workplace interactions more enjoyable and effective. The result is a more engaged and collaborative workforce that can spark meaningful culture improvement in your organization.

 I have incorporated this tool in a variety of different ways throughout my career in sales in the mortgage industry as a Top Producer and Leader of my team as well as now as a Coach:

  • Personal Development for myself and my team members

  • Understanding of the different buying styles of my clients and referral partners

  • Team Building activity

  • Onboarding tool for new hires 

  • Conflict resolution tool that helps to provide a common ground between two people

You too can learn how to Make Every Conversation Count by communicating more clearly and effectively. Whether you’re trying to improve communication with your clients, business partners, coworkers, boss, kids or spouse, you can improve the communication skills that enable you to effectively connect with others, build trust and respect, and feel heard and understood to create better results.

Let us help you Make Every Conversation Count!

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Everything DiSC is a registered trademark of John Wiley & Sons, Inc., or its affiliated companies

Cindy Tomcak